iGaming Business Promotion: Types of Affiliates

Casino owners and bookmakers need to involve large digital traffic flows constantly to establish a loyal and stable client base. Affiliate marketing is a great instrument in this case.

In the article, Gaminator experts will tell you more about gambling business promotion with the help of partners. We will discuss the types and benefits of such associates.

Affiliate Marketing: Essence and Benefits

This method has become one of the most popular ways to attract a target audience. It is in high demand among both large entertainment corporations and young iGaming studios. The scheme is also beneficial for the partners themselves due to a decent and fair remuneration model.

The essence of this tool lies in publishing advertisers’ promo materials on popular portals, such as:

• news sites;
• personal blogs;
• social media accounts, etc.

When potential customers complete a required action, the associate receives their payment. The user tasks can range from following the link to the operator’s platform to making the first deposit. Entrepreneurs can also constantly monitor performance statistics. Thus, partner marketing offers a transparent and measurable way of collaborating with promotion experts and attracting players to the amusement business.

Categories of iGaming Affiliates

There are a lot of types of such specialists. Let us focus on the main 4 of them:

1. Bloggers. These are people who have social network pages or portals dedicated to gambling. Usually, the professionals write articles about various casino bonuses, entertainment content releases, operator reputation, etc.
2. Streamers. Such affiliates most often perform on YouTube or Twitch and regularly broadcast themselves playing. Quite frequently, these people choose slots and live games to show to subscribers. Some expand activities and become bloggers as well.
3. Influencers. Celebrities from the spheres that are somehow related to wagering can be great associates, too. These are sports coaches, amusement show hosts, horse breeders, fashion models, etc. Gamblers’ attractions are usually wide so covering the adjacent niches is beneficial.
4. Casino review sites. Such information hubs are the most frequent choice among operators looking for affiliates. The portals have a wide audience with a specific interest — iGaming. There are also special forums, resolving issues between punters and entertainment platforms, on these sites.

It is always beneficial to collaborate with several types of partners to guarantee more efficient and comprehensive promotion. However, the owners of amusement projects have to pick the associates wisely. For instance, it is better to avoid hiring marketers who target the same player category as it may cause traffic competition.

Another profitable option is affiliate networks. These are big hubs hosting different potential partners which can help advertise the business or its separate offers across multiple channels.

Such platforms are good intermediaries for various purposes, such as:

• agreeing on cooperation terms;
• monitoring all the marketing activities;
• regularly conducting consolidated payments;
• resolving any arising issues via tech support, etc.

Additionally, some gambling operators initiate networks exclusively for their projects’ aims. This is a fruitful option as it allows for completely controlling promotion and targeting only the most suitable player groups. However, such a variant is feasible for already well-established organisations with large budgets. Aspiring entrepreneurs usually prefer to resort to separate marketers and small/medium-scale networks or studios.

The Main Things About Affiliates in Digital Gambling

Business promotion with partners is an in-demand and efficient method to increase online traffic flows in the wagering industry. The choice of potential associates depends on the project’s aims, financial possibilities, types of audience, etc. Operators should wisely select the affiliates to achieve success.

Gaminator’s team consists of seasoned specialists who constantly monitor industry changes, trends and requirements to offer their clients the most relevant options.

We help customers with advertising and the following tasks:

• installing management systems;
• connecting games from leading providers;
• providing legal and informational support at any stage, etc.