Fernando Van Velzen Talks About Betsoft’s Releases and Business Strategies

The company’s Head of Account Management shared his thoughts about the further growth of the organisation. In Fernando Van Velzen’s opinion, long-term expertise in the sphere is a reason behind the studio’s success.

Business Approach of the Developer’s Team

The brand’s representative is confident that staff and their qualification are the core engines of any company’s operations. The organisation values its professionals and provides the employees with any kind of assistance and support. The structure of the corporation is also important.

Mr Velzen mentioned that his team gladly accepts new talents to constantly level up the proprietary offerings. For instance, the studio hired several product designers recently. The staff combines a solid traditional base with innovative work methods.

Updates inside of the team have already brought good results. The new experts analysed the company’s content and suggested changes in several aspects to boost user engagement.

The organisation plans to improve the following elements:

• ways to win;
• in-game instructions;
• victory possibilities, etc.

The provider takes care of all elements of the entertainment process, from general themes and designs to mathematical models and advanced functions. The approach allows the staff to create captivating solutions that will be in high demand for a long time. The strategy has already brought an increase in productivity.

Despite the modernisation of offerings, clients and partners can be sure to receive the same level of quality and recognisable style of the manufacturer. Such an approach helps the supplier expand possibilities for customers while using reliable and time-tested instruments.

The main goal of the corporation is to extend its reach across a wider audience in terms of demographics and geographical regions. Still, the content producer cares for loyal gamblers and the markets where the brand is already well-presented. Mr Velzen also emphasised the importance of differentiation.

Q4 Roadmap: Betsoft’s Upcoming Games

At the beginning of 2023, the studio was nominated in several award categories at industry-driving events. However, the corporation has so much more in store. The 4th quarter of the year promises to be rich in amusement novelties from the supplier. Mr Velzen hopes to win more accolades for the upcoming entertainment titles.

For instance, the organisation plans to release a fresh game, called Triple Lucky 8’s, on November 16. This is a traditional fruit slot, combining a high level of volatility and Betsoft’s recognisable highlights. The product will be of interest to both seasoned players and industry newcomers. It is characterised by a fast action pace, an unforgettable style and simplicity.

There are also 3 new slots with the Hold & Win function:

1. Rise of Triton. Mr Velzen marked the novelty as his favourite one. The expert emphasised the appeal of the Greek-myth theme incorporated in the game. The visual part is bright, modern and luminous. There is a vast array of immersive winning options. The slot was released on October 12.
2. Enchanted: Forest of Fortune. The solution offers a magical atmosphere and enchanted designs. It is feature-packed and immersive. The software can grant punters enormous prizes and thrilling long-lasting emotions. The launch is planned for November 30.
3. Tycoons: Billionaire Bucks. This is a sequel to another hit game from 2015. The program introduces gamblers to colourful characters and provides great winning potential. The continuation delivers improved mechanics while preserving high engagement rates. The launch date is December 14.

Fernando Van Velzen said that all the Hold & Win novelties are abundant with extra features. These are captivating functions, such as Free Spins, Buy Bonus, Multiplier Wilds, etc. They ensure an action-packed journey with a thrilling experience and significantly improve win diversity and potential. The specialist expects to receive positive feedback from gamblers on the new releases as their innovative feature demonstrated great results.

Hold & Win increased such metrics in previously presented games:

• number of rounds;
• repeated sessions;
• time spent on the play.

That is why the provider is determined to use the function in its next products more frequently.

Bespoke Content of the Supplier

This slot type became one of the main focuses of the manufacturer throughout the year. Betsoft’s developers redesign their entertainment titles, incorporating the partners’ logotypes and other branding elements. The team has already launched a bespoke game with a respectable associate and noticed a high interest from the collaborator’s client base. The studio plans to increase the amount of such content.

The combination of 2 brands’ aesthetics brings an exclusive and VIP-level experience for casino visitors. Mr Velzen mentioned that tailored software is increasingly in demand among operators. Such solutions help strengthen a good reputation and lay the foundation for a long-term source of profits. This perfectly fits Betsoft’s strategy aimed at incorporating industry innovations and boosting the value of its customers’ offerings.

To improve marketing metrics, the developer often conducts in-depth data analysis. This approach assists with enhancing player retention, as well as understanding the audience’s preferences and behaviour specifics.

As a result, the manufacturer makes informed choices in such aspects:

• general design;
• promotion campaigns;
• user-involving instruments;
• communication channels, etc.

The company announced it would be releasing tailored content more often. The customised part will include not only visuals but also mechanics, RTP and volatility levels, types of prizes, etc.

New Directions of Work

The provider acknowledges the significance of innovations and constant changes in the entertainment sphere. That is why the corporation decided to start working on 2 fresh content categories — Crash and Mini. The team is thrilled and enthusiastic about exploring new operational directions. For instance, this spring, the developer presented its new amusement product Triple Cash or Crash, which became a pure success.

Fernando Van Velzen said that associates and customers would see the same top level of quality in upcoming software. Design, controls, spin options, personalised opportunities and other vital elements will still be impeccable. The company unites traditions and its unique twists, and that makes the brand truly exceptional.